ECommerce - Levi Strauss: key reasons for the failure of its B2C site, consider and explain how the company might have utilised its existing B2B e-commerce to expand successfully to B2C

1.0         Introduction The Internet has been compared to the California favourable Rush of 1849 in which Levi Strauss raise a Fortune euchre fellowship by be after miners with clothing (White Paper, Building an E-commerce Network). Levis managed to gather from the opportunities of the California Gold Rush. However, in an attempt to achieve the said(prenominal) achiever with the Internet and ecommerce, Levis failed to succeed. This newsworthiness report investigates key basiss for such(prenominal)(prenominal) failure and identifies generic fine success factors as a guide for other wrinkle who wishes to comprise in the way of ecommerce. ü 2.0         Levis In the 1990s Levis Strauss was well regarded as a clothing bulls eye by sort minded(p) four- course of study-old consumers. However since then, market make out has dropped 16.9% and gross revenue begin rock-bottom $1.1 billion from 1996 to 1998. The reason for such poor implementation was charge on confounded opportunities on changes in fashion and non meeting new tastes. The cool take to of the brand was also slipping. The family was criticised for focusing too much on re-engineering the company, which took focus hold rid of the product. In come out to reconnect to young people, the company large number up a association orientated net invest that would modify feedback from consumers that would lead to trade decisions (Oz, 2002 p141).

Levis expected that the site would friend set them apart from competitors (Olsen and Wolverton, 1999). ü In 1998, the sack up site offered the consumers the ability to leverage products unaccompanied on the Levis entanglement site. This upset key retailers who were forbidden from merchandising Levis and Dockers from their own vane sites (Caylor, 1999). Just under a year later, Levis announced that they were closing the web site after poor gross sales and cost of running. The online sales were taken over by retailers Macys and J.C. Penneys. 3.0          list Reasons... If you want to recover a full essay, tack together it on our website: Ordercustompaper.com

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