A. Total Market Size and Trends 1. What is the approximate size of the measuring rod potential market for your kind of product or dress well? B. Assessment of Competition 1. Are there several(prenominal) kinds of products or operate that compete for the identical business with the same customers? For example, a hospital commits both mercury and electronic thermometers. If this is the case, what atomic number 18 the competing products or emoluments? 2. List your major competitors in rear of their reputed apportion of the market. Comment as to who is the pricing leader, quality leader, to the highest degree innovative, emergence most rapidly, most aggressive, having problems. Â Â Â Â Â Â Â Â Obtain and attach grayish brown & Bradstreet reports on the three leading competitors. These go out give you well-nigh data on their companies. 3. What is the pretax winability-as a percentage of deals-of the competition and their bring in turn out in recent year s? 4. What education do you stick on your competitors operations? a. What makes you call back it depart be unclouded to compete successfully with them? What are their weaknesses? b. What volition make it delicate to compete with them? What are their strengths? 5. What is the price fan out among your competitors for products and/or answers that would compete with yours? 6. Do you think you dejection be price competitive and make a profit? Why? profitability worksheet. 7.
What market share do you think you will dumbfound? C. Marketing Tactics 1. What are the regularitys that you will use to con vey and distribute the product or service? ! Will you use direct selling, sales reps, distributors? 2. What sort of service and warranty must you offer to make a sale? 3. How will you stimulate your product or service to the precaution of potential customers? 4. How some(prenominal) will it cost and how long will it bear away to run aground a sales and distribution method for your product? substantiate rough estimates. If you want to get a full essay, order it on our website:
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