'Ethical behaviour in business Essay\r'

'In this task I exit be explaining how my worry (Ben and Jerry’s) could change or deviate some of its practices and wake how these changes would represent to improved estimable behavior. The honourable issues I will be working on argon CSR and trading more or less.\r\n incorporated social responsibility: Businesses do non exist in isolation nor is it just now just to substantiate money; a deal out of factors come into play. Customers, suppliers and the local connection atomic number 18 entirely affected by the logical argument and its operations. Ben and Jerry’s products, and the room they produce them exclusively sustain an extend to on the environment. CSR is all about businesses understanding the effects that they oblige on the community/ broad(a)r world. Businesses will use this impact in a appointed personal manner to improvement both their business and the wider world. CSR means that business such as Ben and Jerry’s will contrib ute to channelise trusty attitude, going beyond the minimum good requirements (as being ethical is strictly something you don’t have to do by law) and following introductory principles that apply. How Ben and Jerry’s ar responsible to fellowship?\r\nBen and Jerry’s harbour on corporate social responsibilities, fetching action to achieve more desired goals to dissipate their business growth and similarly maintaining open contention communication with employees to gain a better outcome. Ben and Jerry’s conduct various CSR activities, some of these include: expenditure of Fair handle ingredients- Ben and Jerry’s first started employ Fairtrade certified ingredients in 2005; they pledged in 2010 that by the end of 2013 they will go fully Fairtrade. Ben and Jerry’s work with dairy farm farmers and other farmers from third world countries, they source ingredients manage cocoa, vanilla pods and various other ingredients. Fair share s tandards en certainly that employees in these countries have good and undecomposed working conditions, work reasonable hours and paid a neat amount for their work. Corporate Philanthropy- Corporate kindness in simple terms means a business’s care/love of humanity.\r\nBen and Jerry’s a portion of its pre-tax profits to corporate beneficence in attempts to become more socially responsible. Corporate philanthropy is led by employees through the B&J’s foundation and community action teams. Ben and Jerry’s award 1.8 million dollars to a philanthropy (an organisation that helps communities and the welfare of others) e truly grade in and around Vermont, where Ben and Jerry’s was initially countersink up. Engaging the Community through Community-based Projects- a nonher(prenominal) way in which Ben and Jerry’s is engaging in corporate responsibility to society is by desexting up community â€based development projects. The Vermont Dairy spring up Sustainability Project, which was launched by Ben & Jerry’s in 1999, caboodle out to develop practical methods that could be utilize on day-to-day dairy operations to keep back the water timbre safe from nitrogen and morning star while not sacrificing the economic viability of the farm and devising the farm a sustainable business.\r\nHow stilltocks Ben and Jerry’s change/alter corporate social responsibilities (listed above) to total even more to improved business ethical behaviour? Ben and Jerry’s do all they basis to make genuine that they are socially responsible to stakeholders. They have engaged in a wide variety of activities/projects to in confident(predicate) that they do what they claim to do and that is to be as responsible to the wider community as much as they tidy sum buoy, this includes Fairtrade, good working conditions, human-centered concerns and other key factors in making sure as shooting that the community is af fected in a positive manner. There is no denying that Ben and Jerry’s are real successful in their business operations and withal their responsibility toward the society. solely there are instances where they keep improve on certain things. First of all the business follow all ethical procedures from Sourcing ingredients sensibly to protecting the environment to the best of their ability’s, but if you were to be picky Ben and Jerry’s are unethical in the sense that they are promoting unhealthy food.\r\n directly to most mountain this will not count like a huge deal, but because corpulency levels are on the increase and campaigns have been set up to tackle obesity and unhealthy consume, it expects sanely of a contradictory move by Ben and Jerry’s to promote and sell Ice pickax. This is being very, very picky however as they, like mentioned earlier, they learn various factors are make ethically. You can fight that their advertisements and merc handise techniques do not in all way state the products are healthy, so it’s not that they are misleading the great unwashed. Some people whitethorn say that all Ben and Jerry’s do is sell unhealthy, fattening, chocolate rich ice creams, which can be considered a bit unethical.\r\nSo in ready to tackle this issue and make the go with an even more ethically operating organisation, they can introduce healthier ice-cream or produce something on base their standard ice-creams which is significantly healthier. They can use ingredients that are healthier/low fat and implement a recipe that is just as good if not better than the original. This would contribute to better ethical behaviour by Ben and Jerry’s because it allows them to give people concerned an option of purchasing healthy (healthier) ice-cream. This will also mean that they are somewhat promoting healthier eating as people will look at them and depend highly of them as they are victorious these obes ity concerns into consideration and doing something about it.\r\nTrading fairishly:\r\nTrading fairly is a movement which strives for fair treatment for farmers. In a fair trade agreement, farmers will negotiate with the purchasers in order to give a fair price for their products. Farmers who engage in fair trade also aim to throw their workers a fair price, and engage in environmentally-friendly practices.\r\nHow Ben and Jerry’s trade fairly?\r\nBen and Jerry’s have ternary tasks/missions they conduct to ensure that their operations are done fairly. First of all they are using fair trade. Using the Fairtrade method means that farmers who supply the ingredients make grow a fair pay, working and living environment. Another way in which they trade fairly is that they give back to society. This may seem like it is not directly trading fairly but Ben and Jerry’s do give something back to society. What they do is that they â€Å" buy the farm the company in a w ay that actively recognizes the central role that business plays in society by initiating innovative ways to improve the smell of life locally, nationally and internationally” ( Source Ben and Jerry’s website). So while they are producing high quality ingredients at the same time they are large back to society locally, nationally and internationally. How can Ben and Jerry’s change/alter trading fairly (listed above) to contribute even more to improved business ethical behaviour? Like with the previous point I struggled to really find an area within Ben and Jerry’s that they need improving on so I had to be picky, the same goes for trading fairly.\r\nBen and Jerry’s seem to tick all the boxes when it comes to trading fairly; I mean they do everything from Fairtrade to providing the community that little something back. But If I were to be picky I think there is one thing that they might have to improve on ever so pretty and that is the marketing o f the products. The criticism that I have for their marketing is that they have allegedly a couple of times despatchended customers with the names of their ice creams. Now this may not seem like it has nothing to do with trading fairly but it is. The reason as to why it is because customers are ultimately the ones keeping your business going, now if they were contuseed with the marketing techniques such as naming then they will be roam off in the future. Although Ben and Jerry’s have admitted to using â€Å"cheeky names” on their ice creams they do not do this with the intention of pique people although they have mislead/offended a few.\r\nAlthough they have now changed the names of those products and it was a one off incident they’ll be keen to make sure that this does not happen in the future. (The source where I found out about the names of products offending customers- http://www.huffingtonpost.com/2014/09/19/hazed-and-confused_n_5845650.html) So in orde r to alter the trading of products Ben and Jerry’s can make sure that in future releases of new Ice cream they choose names carefully and make sure that they do not refer to anything in a bad light . Ben and Jerry’s are cognize for their innovative names but in order to prevent people from getting offended they can make sure they choose names that are simple in the sense that people win’t get offended. They will have to take into consideration various factors that could offend people and make sure that names that are obvious to offend people are not used and healthful away from the products they make.\r\n'