New Product Management

1. INTRODUCTION apple has deep decided to launch a radical idea by pass home-automation scheme based on the unexampled iPhone technology, called electronic solelyler. The troupe is hoping that, based on the crosss reputation, the home-automation system get out be really well received by the customers. The air conditioning begins cooling, lights coif to people liking, curtains open and the stereo plays soft, soothing jazz. Home-automation system is a raw life experience. The 60s and 70s were the decades of the primary(prenominal)frame, the 80s made up the decade of client-server computing, and the 90s were the Internet years.Now apple is entranceway the decade of the home-automation system. The home-automation system will wee a good commerce prospects. COMPANYS BACKGROUND Apple, founded in 1976 by Steven P. Jobs and Steve Wozniak, is non and the valets largest technology party it is the worlds almost highly valued overt corporation. Over the last decade, Apple ha s redefined the unison business through the iPod, the cellphone business through the iPhone and the entertainment and media world through the iPad. Although, Apple already boasted the largest market value of any public company, on Aug. 0, 2012, it became the most highly valued public company ever. concord to numbers from the World Bank, there are only 18 countries that have a GDP above $500 billion, time Apples market cap stands at approximately $506 billion. COMPANYS burster STATEMENT It was widely reported that a famous quote from Steve Jobs in the 1980s was the Apple company mission statement Man is the creator of alter in this world. As such he should be above systems and structures, and not subordinate to them. The official mission statement on the Apple can website, however, is not really a mission statement at all, but rather a list of crossways and past accomplishments. Apple designs Macs, the best personalised computers in the world, along with OS X, iLife, iWork an d professional software. Apple leads the digital euphony revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the time to come of mobile media and computing devices with iPad. (3) Technology helpers to the life.I would say that the Apples mission statement is in accordance to the new product they exigency to bring into the market. New products purpose is to offer very good quality services that improve the lives of the worlds consumers. 2. opportunity ANALYSIS POTENTIAL SIZE OF THE MARKET Apple Inc. s advantage removeing consumer gadgets has pushed its share price above $500, cementing its place as the U. S. s largest company, with a market capitalization of $475 billion. Home-automation system is based on the companys new technology and iPhone, such a large gross revenue and market share will bring new product a good potential size of the market.COMPETITION Apple is pursuing a co lossal differentiation strategy. Apple differentiates by offering high-quality, exceptional design, and personalized service. The desktop of their strategy is broad targeting customers ranging from unsophisticated beginner users to specials needs power-users. Home-automation system is a new market and area, Apple intends to differentiate itself from the competitors by offering brand new home-automation system service that most competitors are not before long offering.Apple can use the new technology and the contact between the system and iPhone to increase competitive advantage. Apple had $127. 8 billion in gross sales during the 2012 calendar year, putting it neck-and-neck with Hewlett-Packard, the nations largest tech company by revenue. This year, Apple is on pace to become the biggest technology company in the world, measured by revenue, outpacing current global No. 1 Samsung. These two companies are the main competitors of Apple. (1) COMPANYS RESOURCESApples most significan t resources and capabilities are Steve Jobs, the CEO, and the co-ordinated system of hardware and software that the sloshed has developed and successfully marketed to generalize value. While Apples designers, programmers, and engineers each represent key resources the cogency of the firm to exploit their abilities to create their entire software/hardware ecosystem is the firms key capability. (1) The Apple stores have provided the company with an important personal presence to act as both a sales stead and an advertisement. The stores allow Apple to ightly control the image of the brand and provide splendid customer service. Apple tops many retailers in in-store sales, generating $4,032 per retail lame foot per year, beating early(a) retailers like Tiffany & Co. at $2,666 and Best misdirect at only $930. This is a great display platform for the new product. A good product needs professional design and production. Apples incredible industrial design capability is a execute of their modernistic design teams, led by Jonathan Ive, senior vice prexy of industrial design, and the firms prioritization of design and outsourced production.CORPORATE POLICY The new service needs a good social environment. Although companies worldwide are face the possibility of restrictive carbon emissions regulation, Apple is uniquely positioned to lead the electronics industry in promoting green production, era taking full advantage of opportunities arising from new technological trends and sociocultural preferences concerning the fully-integrated, mobile digital lifestyle. (3) 3. SWOT ANALSIS AND OBJECTIVES S. W. O. T. ANALYSIS Strengths birth with OEMs Apple has outsourced all of its manufacturing processes to OEM partners in China, like Foxconn and Hon Hai Precision Industry while focusing on design internally. * Apple store New product needs a nice sale place. The Apple stores have provided the company with an important physical presence to act as both a sales loc ation and an advertisement. * Industrial Design Capability Apples incredible industrial design capability is a function of their innovative design teams, and the firms prioritization of design and outsourced production. 2) Weakness * Price Having agiotage products means that those products can be expensive for many consumers. The expensive of products is a major turnoff for consumers who are looking for a product of stripped quality standards. The new product needs to control the price. Opportunities * International magnification Apples product sales all over the world, it will bring a large market for new product. Strong world(prenominal) presence and expansion should increase growth and profits. New Home-automation system is a new service for the market and customer, it can also extends to new short letter automation technology. Threats * Global Slowdown A global slowdown or recession will hurt all companies, but mostly those whose products sell in economies that experie nce the worst declines. Especially multinational corporations like Apple. * silver Volatility As the US dollar changes in value, this creates uncertainty in contract negotiations. If the dollar were to change after a contract was signed, consequently one party to the contract would lose out on gains and the other party would win. . MARKETING OBJECTIVES Home-automation systems main and most important objective is to establish a new, effective, and has not been developed over market, while increasing Apples brand awareness. REFERENCE 1. http//www. scribd. com/doc/24134877/Strategic-Analysis-of-Apple-Inc-Brian-Masi 2. http//www. wikiwealth. com/swot-analysisaapl 3. Apple Inc. Apple and the Environment Apple Inc. , 2009. Web, 28 Nov. 2009. . New Product oversight